UK radio listening on digital platforms continues to rise RAJAR (Radio Joint Audience Research Ltd) has released the UK radio audience figures for the first quarter of 2008. Radio listening has risen one percentage point to 90% of the UK population. Weekly listening has increased slightly year on year by 366,000 (from 45,031,000 in Q1, 2007 to 45,397,000 in Q1, 2008), and is up nearly half a million (445,000) quarter on quarter. |
Radio listening via digital platforms Radio listening via a digital platform continues to grow steadily. Data collected this quarter reveals that 17.8% of all radio listening is now via a digital platform, of which
Almost one third (31% of the population*) listen to radio via a digital platform every week. This gradual move to digital is also reflected in the digital listening hours for Q1, 2008 which have increased - up 9% to 184 million hours per week, with listening via DAB once again showing the most substantial increase - up 10% to over 110 million hours quarter on quarter. RAJAR research once again shows a solid increase in DAB set ownership with 27.3% of adults (15+) in Q1, 2008 claiming to own a DAB receiver. This is a 40% increase year on year (19.5% in Q1, 2007) and a rise on Quarter 4, 2007 of 22%. Radio listening via mobile phone continues to rise. The number of adults (15+) who claim to have listened to the radio via a mobile phone has increased from 8% in Q1, 2007 to 11.6% in Q1, 2008; while the number of 15 to 24-year-olds who say they have listened to the radio in this way has also increased year on year (20.3% in Q1, 2007 vs. 27.3% in Q1, 2008). * This weekly reach figure is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during the quarter. Detailed data and individual radio station data, for both BBC and Commercial Radio stations, is available on the RAJAR web site at www.rajar.co.uk
Fuente: blogs.rnw.nl
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